Tuesday, 15 October 2024

Opportunity lost

A major tourism conference in WA. An amazing opportunity to announce a phone app which would increase visitor numbers. Double the time spent by each visitor to WA. Treble the number of destinations visited by each and every visitor.

An app developed entirely in WA. On offer --free -- to any WA tourism operator while its market reach is established. Stun the visiting tourism leaders with something absolutely new and unique -- from WA. An app which will want all tourism operators to know more. About the app and about WA.

So what happens?
Nothing. Of course.
No, it's  not the fault of the Minister. I doubt that she ever heard of the app.

I spent six months exchanging emails with a Principal Policy Advisor.
As far as I can tell he never cared. He never even asked for further information.
He seemed to see his role to be -- to prevent any new ideas from reaching the ears of the Minister. And this is a political hack being paid to "advise" the government.
A complete waste of space.
Another wasted opportunity.













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