After 25 years Bunnings is ditching its "lowest prices" slogan. "Customers understand our lowest prices policy," says the MD, "... we thought it was timely to update and refresh our branding."
Nick Lethbridge / consulting dexitroboper
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"The beautiful thing about learning is that nobody can take it away from you." … B.B. King
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Yes, everyone does understand their lowest prices policy. It's been explained on TV show The Checkout:
You won't find a cheaper source for our item / brand / model, they say. That's because Bunnings sell only items / brands / models that are unique to Bunnings.
You won't find it cheaper because you won't find it anywhere else.
Yes, it's time to drop the slogan. Because yes, we do understand your "lowest prices" policy.
Nick Lethbridge / consulting dexitroboper
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"The beautiful thing about learning is that nobody can take it away from you." … B.B. King
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