Thursday, 24 September 2020

How dark is the trap?

Tory Shepherd misses an important point in her analysis of the "dark trap" of radicalisation through the web (Net rabbit hole, 24 Sep).

The whole point of web searches and social media is to narrow our thinking. One day we search for tissues, from then on every search will bias tissues in its results. The aim is to narrow our thinking in order to sell us product.

So one day you read an interesting article on terrorism. From then on every search will connect you to terrorism sites. Social media algorithms don't care, they will sell you tissues or terrorism. Because either result earns money for the algorithm owner.

The dark trap of the web aims to narrow our thinking. To narrow our thinking to the point where we buy those tissues. Or buy in to the ideas of terrorism. The only point is to narrow our thinking until we buy.


Nick Lethbridge    /    Consulting Dexitroboper
Agamedes Consulting    /   Problems? Solved.
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