covidUnemployed

"Let's use this time to grow." It's the slogan on a large ad, accompanied by a picture of a man working -- at home -- on his laptop. So?

It's an ad for Ashley & Martin. Very clever :-) An entertaining ad in a time when their business may be suffering.

Are you covidUnemployed? What business are you currently in?

Our rubbish is still collected each week. Mail is delivered. Water, power & gas supplies are uninterrupted. All of these are essential services. Things which we "need".

Food shops are open. Cafes and restaurants are closed. We "need" food, we only "want" to have our food served with the added atmosphere of a crowded restaurant or cafe. The hospitality industry is suffering. Fashion is out of fashion. We get by without beauticians and barbers.

Are you unemployed because your company satisfies a "want" rather than a "need"?

If you get the choice, work to satisfy a "need" rather than a "want". The work is just as satisfying. The future will be more certain.

Nick Lethbridge  /  consulting dexitroboper
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"We must believe in free will -- we have no other choice." … Isaac Bashevis Singer
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