Sunday, 19 November 2017

taxis, uber, compensation and evaluation

Taxi drivers may have let service levels decline. Certainly, phoning for a taxi -- and it arriving as expected -- caused several letters to the paper. Rather, calling for a taxi and it *not* arriving as expected caused letters of complaint.

Then Uber arrived. Calling for, watching it arrive, getting in the uber -- and paying for the ride -- became much simpler. There may have been some service level complaints. Rather than having them glossed over by a taxi company, complaints were glossed over by the Uber multinational.

So what has changed?

Taxi drivers are licensed. Ultimately, the government is responsible for overall management of the taxi industry. Uber drivers are employed. Ultimately, Uber is responsible for overall management of the Uber industry. This change has been largely ignored by the public.

The major change -- amongst those who are affected -- is that there is new competition in the "taxi" industry. Uber has taken market share from traditional taxis. Owners of "taxi plates" -- essentially, the licence to operate as a taxi -- find that their taxi plates are suddenly worth a lot less.

The government has destroyed our industry, say the taxi plate owners. They allowed unregulated competition into our carefully regulated industry, they say. We want compensation for loss of value of our taxi plates, they say.

Well, fair enough, I say.

If you have bought yourself a taxi plate. Invested in a well maintained quality car. Learnt to drive well, speak English, navigate the streets. If you have tried your best to provide an efficient and perhaps friendly taxi service -- and have been spending hours a day *being* a taxi driver. If you are a self-employed small business taxi driver -- you have all my sympathy. I support your call for compensation.

If you own a taxi plate. Or several. Rent them out by the hour to other people who actually drive. Never bother to check the quality of service other than demanding to get your cut of fares on time. Then too bad. You made an investment. It was a poor investment. I hope that some of your other investments were more successful. Don't expect government compensation for the investment that you allowed to fail.

If you run a taxi call centre. Find that the public prefer the Uber model. Too bad. You failed to read the future of the market. You lose to another multinational. It was your choice to invest in this business, in this country. There is no need for the government of this country to compensate you for your poor business strategy.

In summary: Yes, offer compensation to taxi plate owners who are actual owner-operators. Not at some magic "market price" for taxi plates. Perhaps enough to allow them to become Uber drivers. People who are simply investors in the taxi industry? Sorry, that was a poor investment. No compensation.

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How do we know that a taxi driver or Uber driver is "good"?

Years ago I was taking a taxi for work purposes. The driver was friendly, talkative. Mostly I ignored him, I was thinking about work. He mentioned that he had nominated for some some form of good driver award. To be evaluated by customer nominations. The driver offered me a nomination form, I waved it away. My mind was on work, not on the quality of the driver.

The driver gave me my receipt, the one used to claim the cost of the ride back from my employer. I shoved it in my pocket. When I later looked at it the driver had written "Fuck off" on the card. And no, that was not a claimable expense.

So a driver wants to be nominated as a "good" driver. If you do not nominate him as "good" -- then he will be deliberately "bad". This driver was clearly a bad driver. All he cared about was his own chance at winning a prize. I hope that he failed. Miserably.

Uber -- as I understand it -- has evaluations of both driver-by-passenger and passenger-by-driver. So there's a two-way threat: give me a good score or I will give you a bad score. And that is supposed to be useful? No, sorry, that does not give an honest evaluation. It's just quick & cheap.

The original taxi industry provided dubious motivational awards for "good" drivers. Plus a centralised place to complain about bad drivers. Uber offers a quick & dirty and largely meaningless way to evaluate the service. Both approaches have problems.

It would be nice to have an effective measure of transport-provider quality. By which I mean, a measure which will cause the overall quality of service to gradually improve. Whether it is traditional taxi or uber service.

The key factors are: Know what you really want to measure. Measure it with accuracy and no bias. Use the results to improve the service.




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Dr Nick Lethbridge / Consulting Dexitroboper
Agamedes Consulting / Problems ? Solved
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"Give a man an inch and he'll think he's a ruler" … Agent 86

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