Speaking of morons...

The state government treats the public like morons, with its "big picture" advertisements. Oh yeah, sure, there's an integrated plan to all the big spending projects round town. So why is traffic congestion so horrendous?!

You'd think that a "big picture" would include planning for travel between the various environmental disasters. You'd be wrong.

You'd think that a "big picture" would make allowances for the large numbers of people who are quite happy with the current city size. Or even smaller. You know... "sustainable size". You'd be wrong.

The government sees only one "big picture". And that picture is painted by big money.

Then there's The West Australian and its treat-them-like-morons advertising for its new Insider magazine.

First, the letter i, in a big black box. Repeated on several pages. Over many days. With a gradual reveal of the name. Followed by the excitement of... Bugger, it's Packer again.

Turns out, it's a glossy magazine of rich -- and wannabe rich -- man's wank. You're too important to close your own eyes? So you need to buy a £67 Eye Mask? This magazine is for you. You'd like to know what gift will buy favours with a powerful CEO? This is for you.

You think that a slow reveal of your product will attract the moron readership to the new magazine -- which comes with the paper, like it or not? Good grief.

Then, for a different type of moron, there's the My Office article.

This boss works at the office for ten hours each day. Then he works at home. But gosh! he really would like to spend time with his children... Sometimes, he  actually takes the boys to school! (Though the baby girl is left with his wife.) They travel to school by train, presumably, since he takes the train to the office "every day".

He has an "executive assistant" who is never far away. What immense job satisfaction she must have! Every day -- at precisely 10am and 2:30pm -- she brings the boss his espresso macchiato. And that, it seems, is her most important job for the day.

This boss also brags about his organisation's Happy Working environment. Truly. I didn't just invent that name.

"This means no fixed desks or static work environments."

Now look at the photo of the boss's office.

One large fixed desk. Perhaps three metres long. You have to wonder why... it's mostly empty.

The desk is between the boss and his worker drones. Aahh... This is my space, it shouts. Keep out! That desk is for the boss. Only for the boss. That is definitely a fixed desk.

Well, I guess flexibility is for employees. Not for the boss. He is far too important to be flexible.

Still, you have to sympathise.

With a fixed desk. Cut off from close contact with employees. This boss is probably Not Happy Working.

Poor man. The suffering you accept, for money and power.

While the rest of us morons just grin, kowtow and bear it.