Marketing of Politics in Australia

Do you need new -- lateral -- thinking for your own problems? email nick leth at gmail dot com. Need solutions? No worries. Now.

In Australia we have two major political parties, Labor and Liberal. Each party has its own distinct approach to marketing itself. Check, for example, Paul Murray's piece in today's West (11 Feb 2010), Not all gaffes are created equal.

Barnaby Joyce claimed that Australia would never be able to clear its national debt. This is the standard, Liberal, scare tactic. Oh woe is us, we're all doomed!

Lindsay Tanner responded, "It's a freak show and he has taken charge, Mr Speaker." This is the standard, Labor, make a personal attack tactic.

At the local level, the Liberal Rob Johnson scares us with crime. The Liberal Colin Barnett invents statistics to scare us out of Northbridge. Labor's Eric Ripper demands that Police Minister Rob Johnson be sacked. Again: the big scare versus the personal attack.

Are these deliberate marketing strategies?

Would you rather have politicians arguing on policies? Oh. Well. Too bad.

Independent thinking & independent analysis of your problems by Agamedes Consulting. Support for your thought: email nick leth at gmail dot com