Boring Perth... Reprise... Again

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How many times do we need to be told that "Perth lacks excitement and is not visitor-friendly" (The West, 12 Jan 2012)?! If anyone wants the excitement of "national hot spots such as Sydney and Melbourne" -- they can go to Sydney or Melbourne.

If tourists want laid-back, clean, safe... good public transport system... natural assets such as the Swan River and Kings Park -- all attributes that the report quotes from tourists -- then where else can they go? Perhaps Perth is the only city in Australia which offers those particular tourist attractions?

We spend enormous efforts trying to make Perth look like any other city in the world.

Perhaps it's time to admit that tourists do come to Perth... That many of them do enjoy the experience... That we could be unique as a tourist destination. If we offered what we already have, what is already appreciated.

Perhaps we can sell Perth to tourists.

And stop trying to sell Sydney-Melbourne-Disneyland-on-the-Swan.

A place which, incidentally already exists in many other parts of the world.

But which does not -- yet -- exist in Perth.

Niche market? Cheap market? Or unique.

We already have unique. Why are we so keen to destroy that marketing edge.

Independent thinking & independent analysis of your problems. Agamedes Consulting: Support for your thought. email nick leth at gmail dot com