Saturday 11 September 2010

Real Women, Pretend Inclusion

Agamedes finds that his bulldust meter has hit the extreme end of its dial.

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Oh! Look! "Real" women are involved in this year's Perth Fashion Festival! How do I know? Because Jerry Hall "called in briefly" to have her photo taken.

There's Jerry Hall, watching amateur models. No photos of the amateur models, though. Not famous enough, not photogenic enough, I guess.

Mariella Harvey-Hanrahan is the festival director. "Giving real women representation in the fashion industry and supporting plus-size models was perhaps her proudest moment," according to The West, on 11 Sep 10. The rest of her life must have been a really miserable disaster...

"Giving real women representation in the fashion industry..." The models in the Every Body Counts show are all amateurs. No professional models. Why not?! Perhaps because no woman with a "real" shape can get a job in the fashion industry?

"Plus-size models"? Is that the only unfashionable shape that Harvey-Hanrahan can imagine? To be fair, the "face" of the festival is an anorexic who seems to have spent time on a rack. With that as a role model, 99.999% of women are "plus-size".

So how successful was the Every Body Counts parade?

Sorry, I can't tell you.

There's a photo a Jerry Hall. Proud words from the festival director. Some words from Natalie Wakeling, "Perhaps Australia's best known plus-size model..." Who seems to be denying that this event is both tokenistic and a publicity stunt. Several photos of "real" models -- most of whom do look rather good.

No actual report of the Every Body Counts show, though. Just a passing mention that all 12 models were "styled" by one person... Does that mean that none of the well-known fashion designers were interested?

The fashion industry occasionally claims to be interested in designing for real people and using real women as models.

Perhaps it's time for some action that is more than a tokenistic publicity stunt.

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