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Have you seen the big ad for virginblue -- the one that says, "a whole airline working around your schedule"? There's a sample on page 17 of my edition of Monday's West.
What's wrong with that ad?
"a whole airline working around your schedule". The ad graphic and text indicate a whole lot of planes flying between brisbane, sydney and melbourne. (My use of all lower-case letters is deliberate; I'm copying from the ad.)Perhaps I should provide a hint: "a whole airline working around your schedule". With a graphic and the text bragging about lots of virgin planes flying between brisbane, sydney and melbourne. This ad is in The West Australian. Do you see the problem?
Do you think that the virgin ad men are not sure where The West Australian is published? Or perhaps they don't realise that "brisbane", "sydney" and "melbourne" are across the continent from Western Australia?
Or perhaps virgin just does not care. Sure, they have to advertise. But the West Australian market is small. There is no need to write a new ad -- with new ideas, or with lies about the frequency and importance of flights to and from Perth. Just run the same old rubbish from the eastern states.
Who cares about Perth, anyway.
Geographic awareness arises
Well, well, well... Ad men can notice the obvious!4 May update: The virgin ad men have updated their ad. Under the tag line, "connections in all the right places" is a picture of planes and some text which claims that "We've got it covered with 2900 weekly flights..."
Perhaps they have realised that there is, in fact, more to Australia than just Brisbane, Sydney and Melbourne. They've realised that the west does exist. Soon, they may even remember the name of one of our cities...
Agamedes Consulting. Support for your thought: email nick leth at gmail dot com |
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